Award-winning marketers   Advertising | Public Relations | Communications
 
Carter Clarke
President
 

Carter is a graduate of Wake Forest University where he earned a BA in Communications. He entered the advertising field in 1981 as an account executive at E.J. Hughes Company, a regional advertising agency in the Tampa Bay area. In a few short years he rose to the position of Vice President and served the agency’s larger clients. An intense entrepreneurial spirit drove him to form The Clarke Group in 1985 where he remains President and Chief Executive.

Carter has a broad and successful background in all aspects of agency services including account management, media planning and buying, as well as results analysis. Known as a tough negotiator in media circles, he is also quite adept as a copywriter and directs the creative efforts of the agency. The vast array of awards and commendations that adorn the agency’s walls are visual testimony of Carter’s constant demand for excellence on behalf of his clientele.

Under his leadership, The Clarke Group has developed into one of the most respected and stable agencies in Florida boasting several decade-plus client relationships.

 
   
  Steve Watson
Account Supervisor
 
 

Steve is a native Buckeye and received his degree in Journalism and Economics from The Ohio State University. Since arriving in Florida in 1991, he served as the Media and Public Relations Director for three separate Tampa Bay advertising agencies over a nine-year period. He also acted as Account Manager for several clients including restaurants, government agencies and business service companies.

His advertising career was diverted for a time when Steve decided to start his own sports apparel and memorabilia business. The retail sports store was a successful and satisfying experience that left him with a new set of skills and insights from which to draw. Eventually though, Steve returned to advertising in 2006 when he joined The Clarke Group team as an Account Supervisor. He not only brings with him his advertising and public relations experience, but a great understanding of the daily challenges his clients face beyond marketing and advertising decisions.

Along with his career accomplishments, Steve served two terms as President of Ad 2 Tampa Bay and one term as Treasurer of The Tampa Bay Advertising Federation. He also held other committee positions in both organizations.

 
   
  Lori Lozier
Account Supervisor
 
 

Lori is a native Floridian - born and reared in Palm Beach County. But, when it came to higher education, she headed to North Carolina where she earned a BA in Graphic Design from Western Carolina University. Her diverse career path has provided her with expertise in various and distinctive disciplines which she utilizes regularly in dealing with our various clients.

Lori first began her advertising career as a graphic artist working with commercial design firms and studios in the Tampa Bay area where she specialized in print design, production and printing. After a few years, she moved into sales where she worked as a Specification Representative and subsequently, Sales Consultant for Unijax Corporation, a distributor of printing papers. In natural progression, she spent several years as a Printing & Mailing Sales representative for a few large printing companies in the area. As a result, her knowledge and expertise in print manufacturing, direct mail services and creative consulting is extensive.

At The Clarke Group, Lori is an integral part of our Account Service team. She also supervises all of the agency’s Printing and Direct Mail projects.

 
   
  Emily Reece
Account Manager
 
 

Emily is truly the quintessential multitasker. She knows how to handle a bottom line, a marketing plan, a camera and an artist’s brush—pretty much all at the same time. This Nashville native began her career in finance but her job descriptions have included account service, copywriting, design, website management and employee training.

Emily holds a Bachelor of Science Degree in Business & Marketing from Middle Tennessee State University. Her career began as a Marketing Assistant at Tennessee Teachers Credit Union where she worked for 3 years. She then moved to the advertising field when she became an Assistant Account Executive at Gish Sherwood & Friends working on several agency accounts including AGI, a California-based company specializing in RV aftermarket dealer programs. After 3 years, she was promoted to Account Executive where she served and advised Carrier-owned distribution throughout the South, Mid-Atlantic and Northeast.

Emily joined The Clarke Group in 2006 and currently serves as Account Manager for our clients in Tennessee and Arkansas.

 
Carter Clarke
President
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Steve Watson
Account Supervisor
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Lori Lozier
Account Supervisor
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Emily Reece
Account Manager
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