Marketing Resources
Branding & Digital Marketing TipsHow Do You Create a Digital Branding Strategy?
- Determine your brand’s mission and vision.
- Understand your audience.
- Know your sales funnel.
- Leverage market opportunities and competitive positioning.
- Create a cohesive design for your brand.
- Publish quality content.
- Choose the right digital publishing platform.
The psychology of branding
BrandingThe psychology of brandingAre you happy with your brand design?Brand Psychology Branding is an important part of the marketing process, but it can be tricky to get right. Whether you're building a new brand or considering rebranding, it's always a smart idea...
What is SEO and how it works?
Digital Marketing for Mental Health ProfessionalsWhat is SEOandhow it works?Do you want more traffic?How it works? Search engine optimization (SEO) is the process of taking steps to help a website or piece of content rank higher on Google. It’s also known as “organic”...
Digital Marketing for Mental Health Professionals
Branding and Digital MarketingDigital Marketing for Mental Health ProfessionalsAre you struggling in marketing your practice online?Trying to figure out how to build an effective marketing strategy that works? If so, you’re not alone. Many mental health professionals...
How To Avoid A Disaster With Your WordPress Website
A blog about the solutions for any problems caused by Wordpress updates. Running a WordPress website can be a lot of work. Keeping track of updates, formatting posts, and updating styles and plugins can feel like a never-ending cycle. And as site owners, we tend to...
How to Build Your Brand as an Entrepreneur: 3 Things You Need to Know Before You Start
If you’re reading this, chances are you’ve got the entrepreneurial bug. Becoming your own boss is a great way to have a career that’s personally fulfilling and financially rewarding. As the old saying goes, with great risk comes great reward—or in this case, rewards:...
How to Use Call-to-Action (CTA) Efficiently
What is a Call to Action in Marketing and Why Should You Care? A call to action (CTA) is a marketing phrase that refers to a prompt for the reader to take some kind of action. This might be as simple as providing a link to an external website or as complex as...
5 Tips to Guide You in Marketing Your Practice
Treating mental health as a serious issue means we have to take responsibility for our own well-being and our friends’, too. The truth is that with an increasing amount of pressures being heaped on young people today, seemingly more than ever before, it’s no surprise...
The best web fonts (and web safe fonts) for your website
Web fonts vs. web safe fonts: what’s the difference?— One is known a “web safe font” and the other a “web font”: Web safe fonts: also known as “system fonts” or “browser fonts,” web safe fonts are the fonts installed on all devices and browsers. Web fonts: although...
Is Mental Health Awareness the New Marketing Strategy Trend?
Over the years, brands have figured out that appealing to our emotions and morality, rather than just our desires, is especially profitable. Under the guise of a mental health awareness campaign, several brands have recently taken to social media in the hopes of...
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