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Business Karma

Business Karma

If karma is real, then does business karma also exist? It stands to reason, if you believe what goes around comes around, similar to personal karma, businesses also have karma. First, what is karma? There are many definitions of karma based on the various...

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Brand Design

Brand Design

Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business. Let’s look at 10 reasons why digging into your brand is important:   Branding Promotes...

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Castrol GTX Oil

Castrol GTX Oil

Credits Advertising Agency: Icon Advertising, Dubai, United Arab Emirates Creative Director: Firas Tirhi Art Director: Ahmed Mostafa Art Director / Illustrator: Mohamed Khalil Copywriter: Shrey Sharma Description Icon ad developed visuals for Castrol GTX Oil with the...

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Fearless Girl

Fearless Girl

Outdoor and Print State Street Global Advisors, “Fearless Girl” Agency: McCann New York Far and away the most breakthrough ad of the year, McCann’s statue on Wall Street was an overnight sensation, a potent symbol of female power in business, and a...

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