Design Overview:

For my first assignment at Rockwell Automation, I created a static design pattern with a dynamic and interactive graphic design. Although the proposal itself is static, the design conveys dynamism.

I used the colors of the Rockwell Automation brand, except for the ‘admiral’ type blue, which represents the ‘Komatsu’ brand. The initial headline “Better Batteries” represents Komatsu and maintains the same blue color that I used in the bottom banner featuring the Komatsu brand.

The red color of “Better Business” represents Rockwell, while the main background orange color also represents Rockwell Automation.

The image on the right was taken from the landing page provided in the brief.

I separated the line “That’s where we come in” out of the copy to create a conversation with the audience. This line closes the copy. The green ‘Learn More’ call-to-action button stands out from the rest of the banners.

It’s important to note that I am maintaining the interactive design shown on the landing page to ensure consistency with the marketing campaign that Rockwell will start working on.

If you have any images to replace the current ones in the designated spaces, please feel free to share them.

Design Overview:

I used the colors of the Rockwell Automation brand, except for the blue navy, which represents the ‘American Battery Solutions’ brand. The initial headline “Don’t Get” represents ABS and maintains the same blue color that I used in the bottom banner featuring the ABS brand.

The red color of “Left Behind” represents Rockwell, while the main background orange color also represents Rockwell Automation.

The image on the right was taken from the landing page provided in the brief.

I separated the line “We’re Here For You” out of the copy to create a conversation with the audience. This line closes the copy. The green ‘Learn More‘ call-to-action button stands out from the rest of the banners.

It’s important to note that I am maintaining the interactive design shown on the landing page to ensure consistency with the marketing campaign that Rockwell will start working on.

If you have any images to replace the current ones in the designated spaces, please feel free to share them.