“Those who started their relationship through an online request expect the process to go much more smoothly & quickly than the typical purchase process”
The benefits of online advertising over traditional advertising are Amazing.
Just to name a few of them… Cost, Easier targeting, Measurable, Versatility and Speed.
Online advertising is here to stay.
|General Implementation:||Planing, planning, planning, and then you have one big bang.||Start small, very small, extremely focused, based on results improve, expand, optimize, and grow. Start spending big ONLY when you have good results.|
|Time to analyze results:||Takes several weeks, if not months, needs a different process of a sampled group of people to give their feedback.||Almost immediate results on your campaigns, per creative, per placement.|
|Results Analysis||Based on people’s feedback.||Based on actual usage (clicks, impressions, conversions, etc.).|
|Campaign Analysis:||A separate process, involving additional cost and research.||An integral part of the campaign.|
|Campaign Cycle:||Ends when the ad is seen, and there is no direct link to the customer behavior based on the ad.||full cycle is measured from impression, to click, to landing pag, to funnel, and finally the ‘thankyou’ page.|
|Targeting:||Usually one big market, at best segmented based on medium||Extremely fragmented, potentially every keyword is a segment.|
|Customization:||Fixed messages can only be changed in different campaigns or editions of a publication.||Can be tailored to each segment, and can be based on previous performance data.|