Brand Design

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What is Branding?

“A strong brand will only stay strong if you remember exactly what got you to the top and you do what’s required to stay there.”

Why is Branding Important?

Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business.

Let’s look at 10 reasons why digging into your brand is important:

  1. Branding is everythingBranding Promotes Recognition.

  2. Your Brand Helps Set You Apart From The Competition.
  3. Your Brand Tells People About Your Business DNA.
  4. Your Brand Provides Motivation and Direction For Your Staff.
  5. A Strong Brand Generates Referrals.
  6. A Strong Brand Helps Customers Know What To Expect.
  7. Your Brand Represents You and Your Promise to Your Customer.
  8. Your Brand Helps You Connect With Your Customers Emotionally.
  9. A Strong Brand Provides Your Business Value.
  10. A strong brand will provide value to your organization well beyond your physical assets.

The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon.

Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.

If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, contact us for a free consultation…we’d love to help you identify and share your story!

Branding

Branding and design are inseparable. A brand is not your logo it’s a gut feeling people have about you. When two or more people have the same feeling, you have a brand. You get that feeling via smart design, which creates the experiences people have with the brand. The essence of the Apple brand comes through its design. Take the logo off a BMW and you still know it’s a BMW.”Brands need to create an emotional relationship with people.

“We are all emotional beings and we have emotional relationships with brands we trust” and we are here to make that happen. We need to “get” the essence of the brand. “For us to build a great brand, we need to understand it,” We need to understand the company history, its values, and what it means to people. “Design needs to be strategic from the outset. “For design to have a major impact, it’s got to get involved at the strategic level”. “It can’t be an afterthought or superficial trappings to be put on post product creation.

Branding Process

The branding process is the systematic approach used to create, communicate and strengthen a firm’s brand. It consists of a number of sequential steps. These steps may vary depending on who is implementing the process and the specific outcomes the firm is trying to achieve.

For example, a design-oriented firm may focus on the design of a logo and other materials used to communicate the brand (brand identity). A promotion-oriented firm, on the other hand, may emphasize increasing the visibility of the brand (brand building).

Usually, the best results are achieved by taking a balanced approach that devotes sufficient attention to each phase of the process.

When the branding process is applied to an existing firm it is often referred to as rebranding. Brand development is another term sometimes used to describe the branding process.

Phases of the branding process

The branding process can be broken into five phases. In this section we’ll explore each phase and explore some common variations and important success factors.

Brand Strategy

Behind every successful brand is a thoughtful strategy. Getting this phase right is critical to the overall success of your brand.

Brand Tools

These are the tools you will need to promote your new brand. Building on your brand strategy, these tools equip you to increase the visibility of your brand and expertise. Your Website, Video overview of your firm, banners, tradeshow booth.

Brand Building

Your new brand is only the beginning. You still have to convert that brand into market value. Many firms make the mistake of putting all their effort into an elaborate brand launch when that money would be better spent on a long-term brand building program.

Brand Identity

In this phase, you turn your brand into something tangible. Your brand identityincludes many of the most visible elements of a brand, including: Your name, logo, tagline, color palette, imagery, writing style, business cards, stationary suite, business collateral.

Brand Launch

How you introduce your new brand can affect the overall success of your branding initiative — and that’s especially true in the professional services.

What makes a truly great logo

Why is developing your Brand so important?

A brand is the collection of feelings, thoughts, emotions and experiences (negative or positive) one person has about your product, service or company. A developed brand makes it easier for the customer to buy and makes it easier for the sales force to sell. It is this premise that makes brand strategy development an important central aspect of generating leads, acquiring new customers and growing business. You cannot compete effectively without brand development because if you don’t know what your brand stands for, how will your customers?

Brand Development

Our brand development strategy provides you with these 15 key points of brand communication:

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Industry trends and opportunities

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Competitor analysis

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Customer insights and expectations

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Stakeholder insights

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Buyer persona identification

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Communication audit

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Value proposition

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Claim of distinction

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Positioning

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Business strategy and goal setting

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Budgeting

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Employer branding

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Talent management & recruitment

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Go-to-market planning

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Mission, vision and purpose

Digital Brand

Let Us Help You Build Your Brand With Our Exciting Creative Services.

Brand Redesign

Let’s take the next step! When it comes to effective branding, we combine three powerful components into one seamless solution: brand strategy and positioning, logo design and identity.

Web & App Development

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“A strong brand will only stay strong if you remember exactly what got you to the top and you do what’s required to stay there.”

A story in Research

Marketing has changed drastically in the last five years. Our agency partners play an integral role in the success of many of our clients, and we’ve learned that as enterprise brands rely on agencies for their content marketing strategies, they need the technology in place to execute on a global scale and stay organized. Since marketing is not the same, neither are agencies.

We try to reach the “WOW-Effect” on every project. Our strength is design, conceptualization and digital advertising. The Internet is our best tool for communication and design has no limits, so we can spread your ideas around the world.

Behaviors Consumers Want From Brands on Social Media

Our team of designers lives, breathes and dreams ​design, we understand and research​ consumers behaviors and the pattern that consumers follow before making a purchase. Through consumer behavior, we can also learn how customers interact with and use your products. This knowledge can help inform future decisions about product creation.

  • Honest – 86%
  • Friendly – 83%
  • Helpful – 78%
  • Funny – 72%
  • Trendy – 43%
  • Politically Correct – 39%
  • Snarky – 33%

Projects

Satisfied Clients

Ongoing Projects

Cups Of Coffee

A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority.
How a brand is perceived its success, regardless of whether it’s a start-up, a nonprofit, or a product.

Watch the video to see our logo design process

Other Recent Works

Brand Design Tampa Bay

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