Treating mental health as a serious issue means we have to take responsibility for our own well-being and our friends’, too. The truth is that with an increasing amount of pressures being heaped on young people today, seemingly more than ever before, it’s no surprise they are struggling. The government has estimated that 50% of Gen Z say their mental health got worse in the last year. Millennials and younger Gen Zers are particularly at risk due to the conditions they are growing up in.
How to create a marketing strategy for mental health services
I know the word marketing is scary when it comes to your private practice. But you have to remember, if they don’t know you are there, they can’t come to you. So, let’s look at some ways you can improve your online presence with a local marketing strategy.
What are the best strategies for promoting your private practice to prospective patients? Are you focusing on the right things? Therapists and private practice managers will tell you that attracting new patients is more challenging than ever before. There’s a lot of noise in marketing these days and it’s hard for practices to get through. Here 10 tips to guide you in marketing your practice.
Word of mouth is a powerful tool. When a patient recommends your private practice to somebody, they know more about you than any other stranger. He knows your work ethic and experience. Word of mouth contributes to building a good brand. Blogging lets you communicate easily with your potential clients and the public.
One of the best ways to advertise your practice and build a healthy patient population is by giving valuable information away. Give your patients blogs that are relevant to their needs. There are many free articles online, you can also create a custom blog for your practice by choosing a platform that suits you the best.
2. Start Local
Start marketing in your locality. Gradually, the search engine sites as Google.com, Bing.com and Yahoo.com will rank your site in the best position. Be patience!
Online marketing is an intriguing and agile field; it changes constantly, and so do the methods that have seen success in the past. At this moment, one of the most effective online marketing strategies is being done by private practice that are targeting their local communities. Let’s take a look at the tips you need to know when it comes to marketing your practice locally.
3. SEO & SEO
SEO (Search Engine Optimization).
A good and beautiful website is not enough to help you attract people to your private practice. Unless it is well-built, rich, and interesting content is used on your site, it can get buried in search results. This can be frustrating for potential clients. Make your site easy to navigate, too.There are numerous freelancers who offer their services for building websites and assisting with SEO work; consider our services if you prefer to delegate this function to professionals. Click here to set up a free 30 minutes consultation.
SEM (Search Engine Marketing)
Incorporate cost-effective paid search. Google, Bing, Facebook, and Yelp ads are a few platforms where we can invest to create brand awareness in your community and bring web traffic. A paid search campaign for your mental health services can help target those seeking help online. Google Keyword Planner tool can help you determine what phrases people in your community use when they’re trying to find healthcare services that are close to them.
4. Build a responsive website
Take a minute to think about how you engage with your patients via mobile. How do they communicate with you? Are your communications easily accessible and optimized for their devices? (smartphones, /tablets). Click here to set up a free 30 minutes consultation.
5. Online Reviews
In a recent informal poll, 92% of patients said they look online when searching for a therapist. But how can you take advantage of such a high percentage of patients using the web to find you and your practice? A few tips to help you market your practice online include having an expert-looking website, having excellent customer service, providing free downloadable resources and free email newsletters.