Digital Marketing for Mental Health Professionals
Are you struggling in marketing your practice online?
Trying to figure out how to build an effective marketing strategy that works?
If so, you’re not alone. Many mental health professionals are finding these avenues less efficient and more difficult than they were 5 years ago. The good news is there are strategies you can use right now (and hopefully with little cost) to help drive traffic and boost your marketing results.
At A2dd Branding & Digital Marketing, we work with private practices and mental health organizations nationwide to connect patients with the care they need across all service lines. Our mental health marketing services packages are specifically designed to interact with consumers at their moment of need, inform them of the need for care and inspire them to take the appropriate action.
We also know that capacity in mental health services can be challenging, and we align our proposed strategies to the population health aspect of raising awareness and education around these issues.
Our integrated suite of mental health digital marketing services include:
- Brand design and brand development—Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
- Web / UX & UI Design—We offer prototyping, branding, UI (User interface) and UX (user experience) design for web and mobile products. Our approach is simple: we focus on how actual people will use our products.
- Paid search campaigns—cost-effective targeting and turnkey execution of mental health marketing campaigns to connect people most urgently seeking help
- Social media marketing—precision targeting on Facebook and Instagram that educates and engages your target audience
- Unique landing pages—highly targeted with strategic, clear and conversion-focused content and calls to action that remove the guesswork from getting help
- Reporting and optimization—real-time access to analytics dashboards, plus regular reporting discussions to drive ongoing campaign optimizations.As a leading agency for mental health marketing services, we’re here to help guide your community to better health and grow volume for these essential services.
Step-by-step learn how to make great branding and
digital marketing strategies for your small business.
Build a website and create brand awareness.
Hire a good UX designer or digital marketing agency and make sure your website is easy to navigate. Don’t forget to set up your Google business account, Google maps, business description and submit your business sitemap.xml file to Google. Include call-to-action buttons on your site, phone number, email address, and physical address.
Optimize it for mobile for people to reach you on the go. Doing so also makes sure you look professional and approachable however they look up your business.
Having a website has become an important piece of the marketing process to attract new patients. Creating a top-notch website is essential, but having a strategy and knowing how to drive traffic to your site is equally as important.
Find your target
Who is the ideal candidate for your practice? Does your service group consist of a variety of therapies or only family therapy? You may have determined that there are many people who could benefit from your type of service, but you’ll need to develop a marketing plan that allows you to reach them effectively.
Are you ready to market your practice?
This is the ultimate guide about building a good website for your private practice. These are some of the factors you need to consider. They include establishing your identity and that of your practice, deciding how much time you want to spend on this, identifying the target market, choosing a website template, making keys changes, and optimizing everything for conversions.
Word of mouth is a powerful tool.
When a patient recommends your practice to somebody, he knows more about you than any other stranger. He knows your work ethics and experience. If the patient was happy with your work, then he can reveal himself as an influential person when he would recommend you to another person. Word of mouth contributes to building a good brand. Blogging lets you communicate easily with your potential clients and the public.
Digital Marketing for Mental Health Agencies and Therapists
EVERY BUSINESS NEEDS A MARKETING STRATEGY
Step-by-step learn how to make great branding and digital marketing strategies for your small business.
Get In Touch
There are several ways of making the right kind of connections with the right kind of people. One of these ways is by marketing your practice efficiently and effectively. There are numerous techniques available for marketing your private practice but in order to ensure an effective marketing one must be creative and thorough enough to reach a significant number of patients.
The internet is the most widely used means of communication today. This is why it is used with frequency compared with any other form of outreach. When you are planning marketing your practice, you need to consider the internet as a potential medium for reaching out to a huge audience. You can make use of blogs, Twitter, Facebook and any other social networking sites to sell your services.
Have you ever wondered how effective blogging can be when it comes to promoting your business? Then, you need to follow these instructions to market yourself through blogs.
In the present scenario, patients are often confused due to various reasons. Perhaps they feel a lack of communication and interaction with their doctor, or the patient’s complaints aren’t looked at in a serious way and hence no attempts are made to find out the real problem.
Think on Branding
Think back to those items you prefer to use regularly. What led you to choose them in the first place? Marketing strategies such as advertising probably made you aware of those products or informed you of certain benefits they offer that similar items don’t.
It’s true, you’re a therapist, not a face wash. All the same, your services are a product you want to sell. Branding these services will, more often than not, help you reach more of your market: your ideal therapy clients.
You might feel somewhat uncomfortable at the thought of branding yourself or worry it means you’ve demeaned your practice or sold out. Perhaps you feel concerned it might have some negative impact on your professional career.
But branding simply means creating a specific impression of your therapy practice. This image can help you attract more notice in an ever-increasing field. Your brand helps potential clients find you more easily, as people who feel drawn to your brand may select you over other potential therapists. And clients who feel satisfied with your work will likely remember that success and develop a sense of trust in you—and your brand.
The internet is the most widely used means of communication today.
This is why it is used with frequency compared with any other form of outreach. When you are planning marketing your practice, you need to consider the internet as a potential medium for reaching out to a huge audience. You can make use of blogs, Twitter, Facebook and any other social networking sites to sell your services.
Hi, I'm Daniel
A2dd Founder - Marketing Consultant
Senior art director, visual artist, marketing consultant and founder of A2dd Branding & Digital Marketing based in St. Petersburg, Fl.
What People Say
Daniel and his team are absolutely fantastic. I could not recommend someone higher to take care of your website and digital marketing needs.
A2dd Branding and Daniel specifically, are absolute life changers! Daniel was so helpful and present throughout the entire building of my new website. He listened and took all my ideas and needs and created such a beautiful site. I highly recommend A2dd to anyone needing branding and marketing services.
If content is king, then conversion is queen.
~ John Munsell