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Small Business, Coaches, and Private Practice Therapists

Digital Marketing
Trends 2023

What are the trends for digital marketing and SEO in 2023?

It’s difficult to predict specific trends in digital marketing and SEO with certainty, as these fields are constantly evolving. However, there are a few key areas that are likely to continue to be important in the coming years:
(Read below)


Artificial Intelligence

(AI) powers all marketing. One of the quiet trends in digital marketing over the last few years has been AI being integrated into almost every digital marketing channel. Algorithms determine the social media posts you engage with, the search results you see and even the ads displayed to you. AI is making marketing smarter, connecting consumers to the exact right products and messages.

Ai vector

Influencers are Hot

As the advertising landscape becomes more and more cluttered, businesses need to find new ways to get in front of their target audiences. Increasingly, businesses can find opportunities to break through the noise with organic-seeming content via influencers. Influencer marketing has been on the rise for years, and this trend will only continue as influencers build up larger and larger audiences that are ripe for the picking for marketers.

Mobile Optimization

With the increasing prevalence of smartphones, it’s important to ensure that your website is mobile-friendly and easy to navigate on small screens.

mobile optimization
voice search

Voice Search Optimization

As the use of voice assistants like Alexa and Google Home continues to grow, it’s important to optimize your website for voice search to ensure that your business appears when people are searching for products or services using their voice.

Social Media Marketing

Social media platforms like Facebook, Instagram, and TikTok are important channels for reaching and engaging with customers, and companies that use these platforms effectively will have an advantage

digital marketing modern flat concept for web banner design woman marketer working online on laptop and posting promotional content on social media illustration with isolated people scene free vector
personalization AudienceTargeting


As more and more companies adopt artificial intelligence and machine learning, we can expect to see more personalized marketing campaigns and recommendations.

Video Content

Video content is expected to continue to grow in popularity, and companies that incorporate video into their marketing strategies are likely to see better results.

video marketing facebook
digital marketing ebook

At A2dd Branding & Digital Marketing, we work with private practices and mental health organizations nationwide to connect patients with the care they need across all service lines. Our mental health marketing services packages are specifically designed to interact with consumers at their moment of need, inform them of the need for care and inspire them to take the appropriate action.

We also know that capacity in mental health services can be challenging, and we align our proposed strategies to the population health aspect of raising awareness and education around these issues.

Our integrated suite of mental health digital marketing services include:


  • Brand design and brand development—Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
  • Web / UX & UI Design—We offer prototyping, branding, UI (User interface) and UX (user experience) design for web and mobile products. Our approach is simple: we focus on how actual people will use our products.
  • Paid search campaigns—cost-effective targeting and turnkey execution of mental health marketing campaigns to connect people most urgently seeking help
  • Social media marketing—precision targeting on Facebook and Instagram that educates and engages your target audience
  • Unique landing pages—highly targeted with strategic, clear and conversion-focused content and calls to action that remove the guesswork from getting help
  • Reporting and optimization—real-time access to analytics dashboards, plus regular reporting discussions to drive ongoing campaign optimizations.As a leading agency for mental health marketing services, we’re here to help guide your community to better health and grow volume for these essential services.

Step-by-step learn how to make great branding and
digital marketing strategies for your small business.

Digital Marketing for Mental Health Agencies and Therapists


Step-by-step learn how to make great branding and digital marketing strategies for your small business.

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New Field

The internet is the most widely used means of communication today.

This is why it is used with frequency compared with any other form of outreach. When you are planning marketing your practice, you need to consider the internet as a potential medium for reaching out to a huge audience. You can make use of blogs, Twitter, Facebook and any other social networking sites to sell your services.

Hi, I'm Daniel

Hi, I'm Daniel

A2dd Founder - Marketing Consultant

Senior art director, visual artist, marketing consultant and founder of A2dd Branding & Digital Marketing based in St. Petersburg, Fl.

What People Say

Daniel and his team are absolutely fantastic. I could not recommend someone higher to take care of your website and digital marketing needs.

Patrick Casale

Therapist, Business Coach & Entrepreneur , All Things Private Practice

A2dd Branding and Daniel specifically, are absolute life changers! Daniel was so helpful and present throughout the entire building of my new website. He listened and took all my ideas and needs and created such a beautiful site. I highly recommend A2dd to anyone needing branding and marketing services.

Tara Holmquist

Licensed Psychologist ,


If content is king, then conversion is queen.

~ John Munsell