That is why creating a catchy headline for your content is necessary.
As marketers, our headlines are the first impression that can create a reader’s curiosity about what we have to say or reflexively turn them away from what we have to say. The power of these first few words is incredibly important when trying to generate leads, and that is why many marketing companies today are turning toward digital marketing strategies.
Headlines for digital marketing strategies can be effective for lead generation purposes, leading readers to create a need or desire for the information we are offering. Readers are more likely to read content that has a headline that is specific enough in its call to action without being too general.
As mentioned above, a headline is not just a name; it is a way to generate interest. We want people to read what we have to say and want people to share our work. If readers simply scroll by our work, they will not know its contents and therefore, they will not want to share it.
Headlines help us decipher whether something is worth reading or not; they are a tool used by everyone. We tend to understand that journalists and bloggers use headlines to attract readers, yet we tend to pay little attention to other forms of writing that also need attention-grabbing headlines. Whether you are writing an essay in school or a blog post for your business, headlines are still important.
The Importance of Headlines.
Headlines are not simply used as the title of your work; they are used so that readers can easily identify the content within the piece, the relevancy of the piece, and whether or not the content is going to be interesting and informative
A headline affects your content’s readability, searchability, and virality. This being said, your content’s headline need to be incorporated into your digital marketing strategies. Here’s why:
- Gain a Readership– Your landing page headline is the first thing your potential client, patient or reader sees that tells them what your content is about. If the content is relevant, informative, and resonates with your audience, then they will likely click on your link and read your funnel page and blog. If your web page includes interesting content, the chances are higher that your reader will return to your website or possibly share the content with others. A headline is the first opportunity copywriters and content marketers have to build a solid readership and a loyal following for all future articles and blog posts.
- Search Engine Optimization– The higher your content is ranked on the search engine results page is directly correlated to your content’s click-through rate. This means that you need to consider keyword searches when drafting quality headlines. The keywords chosen within the headline determines where it ranks in the results page of a search engine. The easier it is to search for your content, the easier it is for readers to find.
- Virality– Headlines are not the only reason why content goes viral, but they do significantly increase the chances of that happening. Although you may have created great quality content, it is the headline that captures the attention of the masses.
Your content will never have the chance of being seen by anyone if the readers can’t find it. Be very meticulous when drafting your headlines. They should include keywords that not only describe the content within the piece, but also for the purpose to increase the searchability so readers can find your content.
Create Powerful Headlines.
Every great content marketer knows that a headline is supposed to do more than just grab the attention of the audience. True, attention grabbing is a crucial piece, but truly great headlines do far more than that. A really powerful headline should have the following 4 effects on your readers:
- Build a Relationship
- Create a Sense of Urgency
- Generate a Need for Knowledge
- Begin the Message
All of these effects collectively seek the attention of the reader. If these characteristics are considered when drafting your headline, then the natural result will be an increase in readership, searchability, and virality.
Chances are you will not create the best possible headline on the first draft. David Ogilvy, known as “The Father of Advertising”, once revised a headline 104 times before deciding on the final draft. He believed that a rock solid headline was equally as important as the ad copy itself. As a general rule, spend the same amount of time drafting a headline as you do on creating the content.
As with everything else, creating great headlines get easier with practice. Although it may seem tedious and unnecessary at first, a powerful headline is the difference between reaching your audience, or having your content lost in the chaos of the web.
Looking for a website maintenance partner?
Click the button below or fill out the FREE WEB/SEO Audit form.