Attention: You have a lot of questions about marketing your counseling business online, but are you sure you’re asking the right ones? Before you invest any time and energy in Google Adwords or Facebook ads, start here—with these questions:
Interest: What kind of content on your site will help people find you? How can you best appeal to the people who are actually searching for psychotherapy services? Can you become more visible on Google searches? Are you curious about how to generate callers through local SEO and hyperlocal advertising?
Desire: As it pertains to marketing your practice online, ask yourself how confident you are in answering these questions. Where does this lack of confidence stem from? Have you made the effort to learn about marketing for therapists, or have you been outsourcing tasks like writing compelling content and designing an eye-catching website to other providers or freelance professionals?
Action: Begin improving your practice’s online presence with our latest e-book. In it, you’ll learn expert strategies and techniques that can shift the way you market your therapy services. Filled with examples along the way, this informative guide gives you everything that you need to make more appointments with online advertising, including writing.
Below you’ll find tips for writing a good bio. Remember, a good bio can be anywhere from 50 to upwards of 1,000 words, depending on the context.
1. Display your credentials.
- Your credentials are your education and training.
- Where you were trained, and how long.
- Where you are licensed.
- Where you are certified.
- Where you are credentialed.
- Any publications or research you have done.
- Any awards you have won or recognition you have received.
2. Highlight your greatest achievements.
- Don’t be afraid to brag!
- List your best achievements, in order to give your clients a sense of confidence in you.
- Include credentials, publications, experience, and awards.
- If you have a long list of achievements, you can use a separate page for a resume.
3. Focus on the reader.
- Why is it important to focus on your reader.
- How to make your bio engaging to your reader.
- How to be personable.
- What goals do you have for your reader.
- What do you want them to do.
- What are some ways to make your bio engaging.
4. Create a platform.
- A platform is a way of sharing information.
- Your platform should be consistent with your brand.
- A platform helps you connect with potential clients.
- A platform is a way to set yourself apart from other mental health professionals.
- A platform helps you build a professional following.
5. Share your personality.
- Invite people to contact you.
- Share a personal story that demonstrates who you are.
- Make it easy to contact you.
- Include a photo.
6. Be unique and creative.
- Make your bio stand out
- Be memorable
- Use humor
- Be original
- Use your own voice
7. Avoid jargon and industry buzzwords.
- Use simple words that you would use in a conversation.
- Don’t use too many exclamation points.
- Don’t use jargon that others in the field use.
- Write with a sense of humor, but don’t try too hard.
8. Write short sentences and paragraphs.
- Stay within two sentences for each paragraph.
- Make sure the paragraphs are separated.
- A bio should be 3-4 paragraphs.
- Avoid long run-on sentences.
- Write clearly and concisely.
9. Remember your audience’s attention span.
- How long someone will read your bio depends on their interest in you
- Make sure your bio is relevant to your audience
- Make it easy to read
- Use bullet points
10. It’s good to put yourself online in a professional way that connects with your clients.
- Display your credentials and achievements.
- Focus on the reader.
- Include a call to action.
- Use a conversational tone.
- Be authentic and personal.
- Use a professional headshot.
- Include your contact information
- Do not use jargon or industry buzzwords
- Be unique and creative
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