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Unveling the future – Digital Marketing for Small Business

improve Your Digital Marketing with Fonts That Speak Your Brand’s Language

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Hey there, fellow digital marketer! Ever wondered about the magic behind fonts and how they shape your brand’s online presence? Well, buckle up because we’re about to dive into the fascinating world of typography and uncover the secrets to choosing the perfect fonts for your website.


Meet the Players: Web Fonts vs. Web Safe Fonts

So, what’s the deal with web fonts and web safe fonts? Think of web safe fonts as the trusty old classics that everyone has access to—they’re reliable and load super fast. On the flip side, web fonts bring that extra dash of personality and flair to your site with their unique designs and styles. It’s like choosing between your comfy old sneakers and a shiny new pair of kicks that perfectly match your vibe.

3 Core Fonts for the web
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Finding Your Font-Fit: It’s All About Personality

Choosing the right font isn’t just about looks—it’s about finding one that speaks your brand’s language. Are you all about timeless elegance and sophistication? Then serif fonts might be your best friends, adding a touch of class to your long-form content. Or maybe you’re more of a sans serif fan, loving that clean and modern look that screams professionalism and clarity. And let’s not forget about decorative fonts—perfect for adding a splash of creativity and personality to your brand’s messaging.

Crafting Your Brand Story, One Font at a Time

Imagine your brand as a character in a story—what font would they use to tell their tale? Serif fonts command attention and respect, like a wise old mentor guiding your audience through your content. Sans serifs keep things sleek and straightforward, making sure your message is crystal clear and easy to digest. And decorative fonts? Well, they’re the life of the party, adding flair and excitement to every word they touch.

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digital marketing modern flat concept for web banner design woman marketer working online on laptop and posting promotional content on social media illustration with isolated people scene free vector

Let’s Get Creative: Mixing and Matching for Maximum Impact

Now here’s where the fun really begins—mixing and matching fonts to create a symphony of style and personality. Pair a classic serif with a modern sans serif for a timeless yet fresh look. Or spice things up with a decorative headline paired with a clean, easy-to-read body font. The possibilities are endless, and the only limit is your imagination.

The Final Word: Make Your Mark with Memorable Fonts

In the fast-paced world of digital marketing, every detail counts—and that includes your choice of fonts. Whether you’re crafting the perfect headline for your next blog post or designing a stunning landing page for your latest campaign, the right fonts can make all the difference. So go ahead, experiment, have fun, and let your brand’s personality shine through in every word you write. After all, in the world of digital marketing, the best headlines are the ones that leave a lasting impression.

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The best web safe fonts with serifs:


BEST WEB FONTS Baskerville 1

One for the history lovers, Baskerville was designed by John Baskerville in the 1750s. It’s a solid, popular serif font, promising readability and character.


Cambria was designed specifically to be read onscreen. Its spacing and proportions are particularly even, so it’d be a great option for text-heavy sites like a blog.


You may recognize this one from the Vogue title font emblazoning their magazine covers. Didot is curvy, stylish and harking back to the late 1700s; it’s timeless.


Perhaps the most unusual out of this bunch of web safe fonts with serifs, Garamond is a favorite for designers. Be aware that this font works best in print—it’s great for text-heavy designs as it’s proportions are so easy on the eyes.


Ever-serious, always direct, Times New Roman works really well with factual, formal content such as academic text or a law firm’s font of choice for text bodies.


Apparel feels like it belongs in a coffee table magazine to me, it’s so styled and minimal. It would suit branded copy of a similar aesthetic, so perhaps if you’re launching a fashion or interiors brand, this could work brilliantly in your style guide.


This one is a gorgeous title font, it works well with a minimal aesthetic and high quality or luxury product. It could work introducing recipes in a new cooking book, on the website for an upmarket salon or introducing your latest photoshoot in an online portfolio.


Bogart is a smooth, nostalgic and innovative title font that was designed in 2020. It’d pack a punch of personality to connect with audiences in product packaging designs or book covers.


Read between the letters: the spacing of a Giveny font is to be appreciated. Together with the simplistic structures of its letter, Giveny boasts accessibility and would do well for designs with short, impactful copy such as posters, banners or business cards.


Juana contrasts thick and thin strokes, curves and edges. It feels hypnotic to look at and would distinguish brands from competitors across logo designs, magazine editorials and landing pages.


Another versatile number, the charming Maiah could work across mediums for the right brand. It works well with a minimal aesthetic and a top quality product or service.


Arial, in my opinion, is a cool, no frills sans serif web safe font. It’s versatile across industries and offers great readability, after being designed primarily for digital use.


Casual and easy to read, Dejavu Sans shines with lighthearted copy. It also can make technical content more accessible, so it could be good if you’re a consumer-facing finance brand.


Geneva is known for following the Grotesque style. It’s slightly narrow and a favorite for big brands like Facebook and Apple (the company from which it originated).


Helvetica is renowned for legibility. Some think it to be the most popular contemporary font, it’s long been regarded as “safe” for reflecting long, dense amounts of copy.


Devant Pro is almost spilling over in character. It feels like it just hopped out of a film poster from the 60s—strong option for contemporary brands wishing to develop their own style.


IBM Plex Sans was designed to represent the relationship between machine and mankind. The result is arbitrary but friendly—use to give your brand a more humanistic feeling.


A major point about Monolith is that it has full multilingual capacities. It has a light and a regular version and it’s pretty cool, if you ask me.


TT Norms Pro is a high flyer amongst the geometric fonts. It’s simplicity and legibility means that it’s pretty universal to different mediums and copy types.

BEST WEB FONTS Copperplate

Copperplate is known for working well with stationary products and brands; it adds a touch of quirky character to understated designs.


Sublimely Gothic, Luminari lights up any page it graces. Medieval, magnetic and niche.


A digital alternative to handwriting, Admara adds intimacy but it isn’t the most accessible. It’s actually only permitted for personal use, so it won’t be appropriate for commercial materials.

BEST WEB FONTS Danielle Signature

Danielle Signature is elegant, personal and fragrant. It would be a great logo option for an independent retail brand.


Kooky, unconventional and fun! Wonder night is brilliant for brands targeting younger audiences, perhaps where text bodies are short. It could be a great tool to liven up educational copy!

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At A2dd Branding & Digital Marketing, we work with private practices and mental health organizations nationwide to connect patients with the care they need across all service lines. Our mental health marketing services packages are specifically designed to interact with consumers at their moment of need, inform them of the need for care and inspire them to take the appropriate action.

We also know that capacity in mental health services can be challenging, and we align our proposed strategies to the population health aspect of raising awareness and education around these issues.

Our integrated suite of mental health digital marketing services include:


  • Brand design and brand development—Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
  • Web / UX & UI Design—We offer prototyping, branding, UI (User interface) and UX (user experience) design for web and mobile products. Our approach is simple: we focus on how actual people will use our products.
  • Paid search campaigns—cost-effective targeting and turnkey execution of mental health marketing campaigns to connect people most urgently seeking help
  • Social media marketing—precision targeting on Facebook and Instagram that educates and engages your target audience
  • Unique landing pages—highly targeted with strategic, clear and conversion-focused content and calls to action that remove the guesswork from getting help
  • Reporting and optimization—real-time access to analytics dashboards, plus regular reporting discussions to drive ongoing campaign optimizations.As a leading agency for mental health marketing services, we’re here to help guide your community to better health and grow volume for these essential services.

Step-by-step learn how to make great branding and
digital marketing strategies for your small business.

Digital Marketing for Mental Health Agencies and Therapists


Step-by-step learn how to make great branding and digital marketing strategies for your small business.

Get In Touch

New Field

The internet is the most widely used means of communication today.

This is why it is used with frequency compared with any other form of outreach. When you are planning marketing your practice, you need to consider the internet as a potential medium for reaching out to a huge audience. You can make use of blogs, Twitter, Facebook and any other social networking sites to sell your services.


Hi, I’m Daniel.

Senior art director, visual artist, marketing consultant and project manger of A2dd Branding & Digital Marketing based in St. Petersburg, Fl.

Our experience in SEO, online marketing, branding, UI design, and advertisinghas given us the experience of working in many industries such as technology, startups, hospitality, non-profit, mental health, and private practices.

To stay top of mind and capture your ideal client, you need a strong digital marketing strategy. That’s where we come in. From website design to keyword selection and optimization, our full-service marketing program is designed to help grow your practice organically through the right channels. With a proven track record of increasing leads by 300 percent and driving more business through referrals, social media and online advertising than any other marketing firm specializing in mental health professionals, we’re your source for a complete digital marketing plan that works!

Let’s plan your next digital marketing strategy!

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Robert Paredes
Robert Paredes
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Highly recommend. Daniel was able to get my website to the top of the searches in lightning speed. Always available to help when needed.
Angela Touchton
Angela Touchton
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Fantastic to work with and beautiful results. I highly recommend!!
Dr. Christopher Kastner (Aiki Wellness Center)
Dr. Christopher Kastner (Aiki Wellness Center)
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Professional, real advice on how to increase your online presence and SEO with just a few simple changes to your website and social media pages. They really care about your business and helping you grow it to its top potential.
Priscilla Kiessig
Priscilla Kiessig
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I can't thank Daniel enough for the help he gave me in learning how to upgrade my website, learning about SEO and making it easier to reach clients. I highly recommend them!
Fabiana Lowe
Fabiana Lowe
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A2dd created my learning and podcast logo: Film In-House. Daniel at A2dd was professional and timely with the design samples and the final product. I highly recommend A2dd for your marketing needs.
Brittany Krippner
Brittany Krippner
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This company knows what they are doing when it comes to marketing! I worked with Daniel and his team to improve my website, SEO, and create Google Ads. He made the process very easy and educated me about every question I had. This is a great company and you will NOT be disappointed if you work with them.
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Professional, personal, honest, straightforward, effective. These guys have the tools and know how to use them! If your sales need a jumpstart or you want a marketing program and a branding strategy that truly represents your business and services or products the way you want to.. hit up these guys.. they are very talented and continue to exceed our expectations!
Daniel Irby
Daniel Irby
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Me and my wife are planning on starting our own small business. We took Daniel's "How to Market Your Business Online" webinar and were extremely happy with the information he provided. He answered all our questions, which has helped us identify where we should focus our efforts when marketing to our clients and building trust. We can't wait to put all this information to work for us!
Cynthia Santana
Cynthia Santana
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I used the services of A2DD Branding & Digital Marketing to launch my astrology website. Danilo is very professional, knowledgeable and takes his time explaining all the details and benefits. The website came out amazing, I definitely would recommend him to anyone looking to create a website, branding and marketing consultation and help.
Jennifer Agee
Jennifer Agee
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Daniel and his team are amazing! They created a logo for my business and built out a robust website. I highly recommend working with their team.
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