“Those who started their relationship through an online request expect the process to go much more smoothly & quickly than the typical purchase process”
The benefits of online advertising over traditional advertising are Amazing.
Just to name a few of them… Cost, Easier targeting, Measurable, Versatility and Speed.
Online advertising is here to stay.
| Offline | Online | |
|---|---|---|
| General Implementation: | Planing, planning, planning, and then you have one big bang. | Start small, very small, extremely focused, based on results improve, expand, optimize, and grow. Start spending big ONLY when you have good results. |
| Time to analyze results: | Takes several weeks, if not months, needs a different process of a sampled group of people to give their feedback. | Almost immediate results on your campaigns, per creative, per placement. |
| Results Analysis | Based on people’s feedback. | Based on actual usage (clicks, impressions, conversions, etc.). |
| Campaign Analysis: | A separate process, involving additional cost and research. | An integral part of the campaign. |
| Campaign Cycle: | Ends when the ad is seen, and there is no direct link to the customer behavior based on the ad. | full cycle is measured from impression, to click, to landing pag, to funnel, and finally the ‘thankyou’ page. |
| Targeting: | Usually one big market, at best segmented based on medium | Extremely fragmented, potentially every keyword is a segment. |
| Customization: | Fixed messages can only be changed in different campaigns or editions of a publication. | Can be tailored to each segment, and can be based on previous performance data. |
