“Those who started their relationship through an online request expect the process to go much more smoothly & quickly than the typical purchase process”
The benefits of online advertising over traditional advertising are Amazing.
Just to name a few of them… Cost, Easier targeting, Measurable, Versatility and Speed.
Online advertising is here to stay.
|Planing, planning, planning, and then you have one big bang.
|Start small, very small, extremely focused, based on results improve, expand, optimize, and grow. Start spending big ONLY when you have good results.
|Time to analyze results:
|Takes several weeks, if not months, needs a different process of a sampled group of people to give their feedback.
|Almost immediate results on your campaigns, per creative, per placement.
|Based on people’s feedback.
|Based on actual usage (clicks, impressions, conversions, etc.).
|A separate process, involving additional cost and research.
|An integral part of the campaign.
|Ends when the ad is seen, and there is no direct link to the customer behavior based on the ad.
|full cycle is measured from impression, to click, to landing pag, to funnel, and finally the ‘thankyou’ page.
|Usually one big market, at best segmented based on medium
|Extremely fragmented, potentially every keyword is a segment.
|Fixed messages can only be changed in different campaigns or editions of a publication.
|Can be tailored to each segment, and can be based on previous performance data.