Tips For Online Marketing For Therapists In 2022

2.

Content is king

One of the most key aspects in social media marketing mastery is to get the most out of your content.
Businesses and entrepreneurs have so many things going on at once that it can be easy to forget that it’s not always necessary to continuously send out brand new content to be successful.

From what we’ve seen at Buffer, the more you can repurpose and make your content feel fresh in a variety of ways the less content you’ll actually have to put out and the more success you’ll have.

Experiment with creating shareable graphics throughout the post that people can use on Twitter, Facebook or LinkedIn. You can also create a series of Instagram Stories to help promote the post. Or you might try creating a short video for Facebook summarizing the post (or even a more in-depth YouTube video!)

Every piece of content you create should have at least 2-3 other pieces of shareable content to accompany it. That way if the link doesn’t resonate then the video might. Or if the video falls short, maybe it makes for good Instagram Stories.

4.

Make a commitment to social media

The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media.

Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few months.

We’ve found that it takes eight months to one year to really get the hang of social. Not only to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t.

It all starts with planning. Create a social media strategy and write it down in order to hold your business accountable. Your strategy should include a basic company mission statement, content plan and goals. And most importantly, a powerful statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.

6.

Boost organic content to a targeted audience

What’s great about social media for businesses is that you don’t have to be an expert in order to see success with advertising.
Unless you have a team running your social ads or you’re able to invest a lot of time running experiments, you could end up wasting a lot of money on paid advertising.

The way we like to think about it is that organic social media posting (traditional posting) is the perfect testing ground for paid ads and boosted posts. In other words, you’re using organic reach to determine what posts you should put money behind.
The best part is that you can target specific users within many of the social platform ad managers.

For example, let’s say your goal is traffic to your website and you’ve identified a top performing post.
You can create an audience that is most likely to also enjoy that post. That could be a Lookalike Audience that is similar to your website visitors. Or maybe it’s an audience who has shown interest in your competitors. It also could be an audience based on demographics like location, age, or mobile device type.

You can then exclude traffic to your website in order to eliminate people who are already familiar with your brand.

8.

Give back to your community

When it comes down to it, some people will not be able to afford your services. They may not have insurance, or their insurance may not cover the full cost. Donate your time in the community, and let the community see you working to make it better.

This can include donating therapy sessions, handing out information at a local festival, or any other volunteering opportunities that might be appropriate.

10.

Think on Branding

Think back to those items you prefer to use regularly. What led you to choose them in the first place? Marketing strategies such as advertising probably made you aware of those products or informed you of certain benefits they offer that similar items don’t.

It’s true, you’re a therapist, not a face wash. All the same, your services are a product you want to sell. Branding these services will, more often than not, help you reach more of your market: your ideal therapy clients.

You might feel somewhat uncomfortable at the thought of branding yourself or worry it means you’ve demeaned your practice or sold out. Perhaps you feel concerned it might have some negative impact on your professional career.

But branding simply means creating a specific impression of your therapy practice. This image can help you attract more notice in an ever-increasing field. Your brand helps potential clients find you more easily, as people who feel drawn to your brand may select you over other potential therapists. And clients who feel satisfied with your work will likely remember that success and develop a sense of trust in you—and your brand.

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