Digital Marketing for Mental Health Professionals
What is SEO
and
how it works?
Do you want more traffic?
How it works?
Search engine optimization (SEO) is the process of taking steps to help a website or piece of content rank higher on Google. It’s also known as “organic” ranking because you don’t pay to be in that space.
In other words, if someone types “private practice near me” into Google, they’re likely looking for a mental health professional and how to deal with anxiety or depression symptoms. If you wrote an article about how to deal with trauma and depression, you’d want people to find your article. For anyone to find it, you need to rank above all the other websites with mental health tips helping patients suffering mental health problems. Try to create relevant content focused on your services. Think about your niche and target.
To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
It’s not easy, but that’s what SEO marketing is all about!
Be Found
If you want your website to be found, you’ll have to make it easier for Google’s search engine. High-quality content is one of the most effective and reliable ways to get good rankings.
Content is King
You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today.
Google always tries to provide the best experience possible by directing you to the greatest content it can find.
Here’s the deal: Google wants to show you the best content it can find. It wants to provide a great experience for its users, so if it can do this but also help out its jacked-up algorithms and get you more traffic, then that’s what it does. That’s what SEO is all about.
SEO Secret
The secret to great SEO results boils down to this: produce great content. You can have all the bells and whistles in the world, but if your content is garbage, it’s not going to help you get any more traffic.
#1 Skill
The number one skill you need to focus on to rank your content well in search engines is producing great quality content. This could be a blog post, an infographic, images on Instagram or Pinterest, etc. The content should be useful and relevant to the user’s query so it can help them solve their problem or learn about what they wanted to know about in the first place!
At A2dd Branding & Digital Marketing, we work with private practices and mental health organizations nationwide to connect patients with the care they need across all service lines. Our mental health marketing services packages are specifically designed to interact with consumers at their moment of need, inform them of the need for care and inspire them to take the appropriate action.
We also know that capacity in mental health services can be challenging, and we align our proposed strategies to the population health aspect of raising awareness and education around these issues.
Our integrated suite of mental health digital marketing services include:
- Brand design and brand development—Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
- Web / UX & UI Design—We offer prototyping, branding, UI (User interface) and UX (user experience) design for web and mobile products. Our approach is simple: we focus on how actual people will use our products.
- Paid search campaigns—cost-effective targeting and turnkey execution of mental health marketing campaigns to connect people most urgently seeking help
- Social media marketing—precision targeting on Facebook and Instagram that educates and engages your target audience
- Unique landing pages—highly targeted with strategic, clear and conversion-focused content and calls to action that remove the guesswork from getting help
- Reporting and optimization—real-time access to analytics dashboards, plus regular reporting discussions to drive ongoing campaign optimizations.As a leading agency for mental health marketing services, we’re here to help guide your community to better health and grow volume for these essential services.
Step-by-step learn how to make great branding and
digital marketing strategies for your small business.
Digital Marketing for Mental Health Agencies and Therapists
EVERY BUSINESS NEEDS A MARKETING STRATEGY
Step-by-step learn how to make great branding and digital marketing strategies for your small business.
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Go Online
The internet is the most widely used means of communication today. This is why it is used with frequency compared with any other form of outreach. When you are planning marketing your practice, you need to consider the internet as a potential medium for reaching out to a huge audience. You can make use of blogs, Twitter, Facebook and any other social networking sites to sell your services.
Blogging
Have you ever wondered how effective blogging can be when it comes to promoting your business? Then, you need to follow these instructions to market yourself through blogs.
In the present scenario, patients are often confused due to various reasons. Perhaps they feel a lack of communication and interaction with their doctor, or the patient’s complaints aren’t looked at in a serious way and hence no attempts are made to find out the real problem.
The internet is the most widely used means of communication today.
This is why it is used with frequency compared with any other form of outreach. When you are planning marketing your practice, you need to consider the internet as a potential medium for reaching out to a huge audience. You can make use of blogs, Twitter, Facebook and any other social networking sites to sell your services.
Hi, I'm Daniel
A2dd Founder - Marketing Consultant
Senior art director, visual artist, marketing consultant and founder of A2dd Branding & Digital Marketing based in St. Petersburg, Fl.
What People Say
Daniel and his team are absolutely fantastic. I could not recommend someone higher to take care of your website and digital marketing needs.
A2dd Branding and Daniel specifically, are absolute life changers! Daniel was so helpful and present throughout the entire building of my new website. He listened and took all my ideas and needs and created such a beautiful site. I highly recommend A2dd to anyone needing branding and marketing services.