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Small Business, Coaches, and Private Practice Therapists

Top Marketing Strategies & Guide for Mental Health Services

Many therapists and private practices… 

struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

However, there are a few key areas that are likely to continue to be important in the coming years:

(Read below)

Emphasize Empathy and Understanding

 Highlight how your services focus on patient’s emotional and mental well-being, using language and tone that conveys empathy and understanding.

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mobile marketing

Utilize Social Media

Use social media platforms to reach a wider audience and share educational resources, success stories, and mental health tips.

Network with Referral Sources

Build relationships with healthcare providers, employee assistance programs, and other organizations that can refer clients to your service.
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voice search

Offer Free Consultations or Workshops

Host free workshops or offer free initial consultations to educate the public about mental health and the services you offer.

Focus on SEO

Optimize your website for search engines by including keywords related to mental health and your services, and regularly updating content with relevant information.
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personalization AudienceTargeting

Use Direct Mail and Email Marketing

Reach out to potential clients through targeted direct mail and email campaigns that highlight your services and their benefits.

Partner with Local Businesses

Collaborate with local businesses and organizations to provide joint services or workshops that promote mental health awareness
business partner
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Leverage User-Generated Content

Encourage clients to share their experiences with your services on social media, review sites, and other platforms.

Track and Measure Results

Regularly measure the success of your marketing efforts and make data-driven decisions to improve them.
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digital marketing ebook

At A2dd Branding & Digital Marketing, we work with private practices and mental health organizations nationwide to connect patients with the care they need across all service lines. Our mental health marketing services packages are specifically designed to interact with consumers at their moment of need, inform them of the need for care and inspire them to take the appropriate action.

We also know that capacity in mental health services can be challenging, and we align our proposed strategies to the population health aspect of raising awareness and education around these issues.

Our integrated suite of mental health digital marketing services include:


  • Brand design and brand development—Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
  • Web / UX & UI Design—We offer prototyping, branding, UI (User interface) and UX (user experience) design for web and mobile products. Our approach is simple: we focus on how actual people will use our products.
  • Paid search campaigns—cost-effective targeting and turnkey execution of mental health marketing campaigns to connect people most urgently seeking help
  • Social media marketing—precision targeting on Facebook and Instagram that educates and engages your target audience
  • Unique landing pages—highly targeted with strategic, clear and conversion-focused content and calls to action that remove the guesswork from getting help
  • Reporting and optimization—real-time access to analytics dashboards, plus regular reporting discussions to drive ongoing campaign optimizations.As a leading agency for mental health marketing services, we’re here to help guide your community to better health and grow volume for these essential services.

Step-by-step learn how to make great branding and
digital marketing strategies for your small business.

Digital Marketing for Mental Health Agencies and Therapists


Step-by-step learn how to make great branding and digital marketing strategies for your small business.

Get In Touch

New Field

The internet is the most widely used means of communication today.

This is why it is used with frequency compared with any other form of outreach. When you are planning marketing your practice, you need to consider the internet as a potential medium for reaching out to a huge audience. You can make use of blogs, Twitter, Facebook and any other social networking sites to sell your services.

Hi, I'm Daniel

Hi, I'm Daniel

A2dd Founder - Marketing Consultant

Senior art director, visual artist, marketing consultant and founder of A2dd Branding & Digital Marketing based in St. Petersburg, Fl.

What People Say

Daniel and his team are absolutely fantastic. I could not recommend someone higher to take care of your website and digital marketing needs.

Patrick Casale

Therapist, Business Coach & Entrepreneur , All Things Private Practice

A2dd Branding and Daniel specifically, are absolute life changers! Daniel was so helpful and present throughout the entire building of my new website. He listened and took all my ideas and needs and created such a beautiful site. I highly recommend A2dd to anyone needing branding and marketing services.

Tara Holmquist

Licensed Psychologist ,


If content is king, then conversion is queen.

~ John Munsell