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How Do You Create a Digital Branding Strategy?

  • Determine your brand’s mission and vision.
  • Understand your audience.
  • Know your sales funnel.
  • Leverage market opportunities and competitive positioning.
  • Create a cohesive design for your brand.
  • Publish quality content.
  • Choose the right digital publishing platform.
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Why graphic designers need to embrace strategy

Why graphic designers need to embrace strategy

Should branding be in the hands of strategists or designers? Brand identity designer Andy Cogdon gives his perspective. In the October issue of Computer Arts, design commentator Adrian Shaughnessy wrote an article - 'Why designers should give branding back...

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Science and Art

Science and Art

Science and Art Are Not Separate Disciplines Artists and scientists alike strive "to figure out the deep truths of reality," explains physicist Brian Greene. The ways they pursue that goal are different, but there's no reason why two segments of society...

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Create a Memorable Brand

Create a Memorable Brand

Logos and Branding are so Important In a big part of the world people cannot read french or english but are in remembering signs. Creating an iconic brand.

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