Marketing Resources
Branding & Digital Marketing TipsHow Do You Create a Digital Branding Strategy?
- Determine your brand’s mission and vision.
- Understand your audience.
- Know your sales funnel.
- Leverage market opportunities and competitive positioning.
- Create a cohesive design for your brand.
- Publish quality content.
- Choose the right digital publishing platform.
5 Tips to Guide You in Marketing Your Practice
Treating mental health as a serious issue means we have to take responsibility for our own well-being and our friends’, too. The truth is that with an increasing amount of pressures being heaped on young people today, seemingly more than ever before, it’s no surprise...
The best web fonts (and web safe fonts) for your website
Web fonts vs. web safe fonts: what’s the difference?— One is known a “web safe font” and the other a “web font”: Web safe fonts: also known as “system fonts” or “browser fonts,” web safe fonts are the fonts installed on all devices and browsers. Web fonts: although...
Is Mental Health Awareness the New Marketing Strategy Trend?
Over the years, brands have figured out that appealing to our emotions and morality, rather than just our desires, is especially profitable. Under the guise of a mental health awareness campaign, several brands have recently taken to social media in the hopes of...
WordPress vs Squarespace: Which Is Best for You in 2022?
Looking to create a stunning website but can’t decide between Squarespace and WordPress? Out of the two, we recommend WordPress, the content management system is ideal if you want more power and customization. If you prefer to build your site under Squarespace I...
Headlines for Digital Marketing Strategies
That is why creating a catchy headline for your content is necessary. As marketers, our headlines are the first impression that can create a reader's curiosity about what we have to say or reflexively turn them away from what we have to say. The power of these first...
8 Steps to a TrulyTraffic-Generating SEO Strategyin 2023
SEO: Search Engine OptimizationFollow these 8 steps to create an effective SEO strategy that generates traffic in 2023Scroll Downfacebooklinkedininstagram
Mental Health Marketing: How to Reach Millennials in 2022
Millennials as a generation have torn down walls and stigmas against mental health. They have changed the way society addresses things like depression, anxiety, or mental illness overall. They are aware of the importance of addressing mental health and the...
How to Write a Professional Bio
Attention: You have a lot of questions about marketing your counseling business online, but are you sure you’re asking the right ones? Before you invest any time and energy in Google Adwords or Facebook ads, start here—with these questions:Interest: What...
11 Reasons Why Your Website is Not Creating Web Traffic
A well-designed website organically grows a company's business and reinforces branding. A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something...
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