Getting Started
Building Your Online Presence
Building a Brand That Feels Like You: Authentic Branding for Therapists
- Overview
- What Is a Brand, Really? > Start
- Values, Voice & Vision: Your Brand Foundation > Start
- Naming Your Practice > Start
- Your Visual Identity: Color, Typography & Logo (video 1:17) > Start
- Bringing It All Together: Cohesive Branding in Action > Start
- Working With a Designer: What to Ask, What to Expect > Start
- Supporting Materials > Start
- How Do I Brand My Therapy Practice?
(video 1:20) > Start
Local SEO Essentials
Social Media Basics
Work Smarter, Not Harder: Using AI to Simplify Your Marketing
Work Smarter, Not Harder
Training ChatGPT Before Writing a Prompt
Content Creation
- Write a blog post that explains the difference between anxiety and stress in a compassionate tone. Keep it conversational, not clinical.
- Give me five Instagram captions about healthy boundaries in relationships that are friendly and empowering.
- Create an outline for a podcast episode on coping strategies for social anxiety. Make it engaging for a young adult audience.
- Write a LinkedIn post that introduces my therapy practice, includes my approach, and encourages readers to schedule a discovery call.
- Turn this list of client FAQs into a clear, inviting website page: [paste FAQs here].
Client Communication
- Draft a warm and welcoming first-time client email that includes office policies, what to expect, and how to prepare for the first session.
- Write a follow-up email for a client who missed their appointment that is gentle, respectful, and offers next steps.
- Create a script I can use to explain my sliding scale policy in a non-defensive and supportive way.
- Write a short message I can send through my client portal to check in on someone who hasn’t booked in a while.
Educational & Psychoeducational Content
- Explain what cognitive behavioral therapy is in simple terms, suitable for a general audience unfamiliar with therapy.
- List five practical, daily self-care tips I can share with clients who are working through grief or loss.
- Describe how therapy helps with imposter syndrome. Use relatable examples and a confident tone.
- Write an Instagram carousel post that breaks down the signs of burnout and how therapy can help.
Branding & Identity
- Help me brainstorm a tagline for my therapy practice that specializes in trauma recovery for women.
- I want to describe my therapy style in three adjectives. Based on this info, help me find the right tone of voice: [describe your practice or values].
- Write an About Me bio for my website. My tone is warm, supportive, and down to earth. Include this info: [insert credentials and background].
SEO & Online Visibility
- Generate a list of location-based SEO keywords for my therapy practice in [your city], focused on anxiety and couples counseling.
- Write a meta description for my therapy website that highlights my niche and encourages people to click. Make it under 160 characters.
Creative or Promotional
- Write a caption for an Instagram post that features a quote about healing. Make it heartfelt but not too cheesy.
- Create a short, clear CTA (call to action) I can use at the end of a blog post that encourages readers to schedule a free consultation.
Your Expert Instructor
Hey There, I'm Dan, The AI Marketer
As the Senior Art Director, Digital Marketing Consultant, and Project Manager at A2dd Branding & Digital Marketing, nestled in the heart of St. Petersburg, FL, I bring a powerhouse of expertise to the table. With a dynamic background spanning SEO, online marketing, branding, UI design, and advertising, I’ve had the privilege of collaborating with diverse industries including technology, hospitality, non-profits, mental health, and private practices.
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In today’s fiercely competitive landscape, a robust digital marketing strategy isn’t just a luxury—it’s a necessity for success. And that’s where my team and I shine. We’re not just another agency; we’re masters in leveraging cutting-edge artificial intelligence software and tools to turbocharge your digital presence.
From crafting mesmerizing website designs to meticulously curating keywords and optimizing content, our comprehensive marketing program is meticulously crafted to elevate your brand’s visibility and drive tangible results.
With a proven track record of catapulting leads by an impressive 300 percent and revolutionizing business growth through strategic referrals, social media prowess, and targeted online advertising, I’m not just here to help. I’m your dedicated partner in sculpting a bespoke digital marketing blueprint tailored to your unique goals and aspirations.
Let’s elevate your brand, captivate your audience, and dominate your market together. Join me at A2dd Branding & Digital Marketing, and let’s embark on a journey of digital transformation!
COURSE
Course Highlights:
Let’s explore how to infuse your content with authenticity and creativity.
You’re Not Alone
Best For Therapists and Coaches
If you’ve ever felt overwhelmed by marketing, confused by SEO, or unsure what to post on social media, you’re not alone. Most private practice therapists weren’t trained in business or branding. But that doesn’t mean you can’t master it.
Analysis, Dedication & Design
Let us help you
This digital marketing course for therapists was created by Dan, founder of A2dd Branding and Digital Marketing, after years of helping therapists and coaches grow online with confidence. It’s designed to walk you through every step, naming your practice, building a brand, setting up your website, getting seen on Google, and connecting through social media and content.
Real Marketing Strategies
Best Free AI Prompts
No fluff, no dancing on TikTok (unless you want to). Just real strategies that work for real therapists who want to grow their practice and still have time to actually practice.
READY TO GET SKILLED IN DIGITAL MARKETING?
You still have time to enroll in AI + Digital Marketing Course.
TESTIMONIALS
What People Say
I can’t thank Daniel enough for the help he gave me in learning how to upgrade my website, learning about SEO and making it easier to reach clients. I highly recommend them!

Priscilla Kiessig
Google Review
Me and my wife are planning on starting our own small business. We took Daniel’s “How to Market Your Business Online” webinar and were extremely happy with the information he provided. He answered all our questions, which has helped us identify where we should focus our efforts when marketing to our clients and building trust. We can’t wait to put all this information to work for us!

Daniel Irby
Google Review
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