Getting Started
Building Your Online Presence
Building a Brand That Feels Like You: Authentic Branding for Therapists
- Overview
- What Is a Brand, Really? > Start
- Values, Voice & Vision: Your Brand Foundation > Start
- Naming Your Practice > Start
- Your Visual Identity: Color, Typography & Logo (video 1:17) > Start
- Bringing It All Together: Cohesive Branding in Action > Start
- Working With a Designer: What to Ask, What to Expect > Start
- Supporting Materials > Start
- How Do I Brand My Therapy Practice?
(video 1:20) > Start
Local SEO Essentials
Social Media Basics
Work Smarter, Not Harder: Using AI to Simplify Your Marketing
Building a Brand That Feels Like You
Supporting Materials
1. Brand Style Guide Template (PDF)
A downloadable worksheet or template therapists can use to define and organize their brand’s visual identity: logo usage, color palette, typography, tone of voice, and photo style. This helps keep branding consistent across all platforms.
2. Brand Discovery Questionnaire
A guided self-assessment that includes key questions a therapist should answer before working with a designer, such as “What do I want clients to feel when they see my brand?” or “What kind of clients do I want to attract?”
3. Before & After Branding Examples
Real examples of therapist brand transformations, showing the original logos and websites alongside the final versions.
4.Real Therapist Projects
Just for inspiration: colors, fonts, photos, symbols, and words that feel aligned with your mission. This is especially helpful before a branding or web design collaboration.
5. Design Feedback Tips Sheet
A short handout with tips on how to give constructive feedback to designers (e.g., “Instead of saying ‘I don’t like it,’ try explaining what doesn’t feel aligned and why”). This empowers therapists to collaborate more effectively with creatives.
Brand Design Questionary
- How does your brand’s image fall between these opposing characteristics?
- Masculine/Feminine
- Simple/Intricate
- Grey/Colorful
- Conservative/Extravagant
- Approachable/Authoritative
- Necessity/Luxury
- Fun/Serious
- Professional/Casual
- Modern/Classic
- Sporty/Elegant
- Extreme/Safe
- What colors represent your brand?
- What colors would you not like to see?
- What words would you use to describe your brand’s image?
- What words would you not want used to describe your brand’s image?
- What attributes and/or emotions do you want associated with your brand?
- What attributes and/or emotions would you not want associated with your brand?
Your Expert Instructor
Hey There, I'm Dan, The AI Marketer
As the Senior Art Director, Digital Marketing Consultant, and Project Manager at A2dd Branding & Digital Marketing, nestled in the heart of St. Petersburg, FL, I bring a powerhouse of expertise to the table. With a dynamic background spanning SEO, online marketing, branding, UI design, and advertising, I’ve had the privilege of collaborating with diverse industries including technology, hospitality, non-profits, mental health, and private practices.
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In today’s fiercely competitive landscape, a robust digital marketing strategy isn’t just a luxury—it’s a necessity for success. And that’s where my team and I shine. We’re not just another agency; we’re masters in leveraging cutting-edge artificial intelligence software and tools to turbocharge your digital presence.
From crafting mesmerizing website designs to meticulously curating keywords and optimizing content, our comprehensive marketing program is meticulously crafted to elevate your brand’s visibility and drive tangible results.
With a proven track record of catapulting leads by an impressive 300 percent and revolutionizing business growth through strategic referrals, social media prowess, and targeted online advertising, I’m not just here to help. I’m your dedicated partner in sculpting a bespoke digital marketing blueprint tailored to your unique goals and aspirations.
Let’s elevate your brand, captivate your audience, and dominate your market together. Join me at A2dd Branding & Digital Marketing, and let’s embark on a journey of digital transformation!
COURSE
Course Highlights:
Let’s explore how to infuse your content with authenticity and creativity.
You’re Not Alone
Best For Therapists and Coaches
If you’ve ever felt overwhelmed by marketing, confused by SEO, or unsure what to post on social media, you’re not alone. Most private practice therapists weren’t trained in business or branding. But that doesn’t mean you can’t master it.
Analysis, Dedication & Design
Let us help you
This digital marketing course for therapists was created by Dan, founder of A2dd Branding and Digital Marketing, after years of helping therapists and coaches grow online with confidence. It’s designed to walk you through every step, naming your practice, building a brand, setting up your website, getting seen on Google, and connecting through social media and content.
Real Marketing Strategies
Best Free AI Prompts
No fluff, no dancing on TikTok (unless you want to). Just real strategies that work for real therapists who want to grow their practice and still have time to actually practice.
READY TO GET SKILLED IN DIGITAL MARKETING?
You still have time to enroll in AI + Digital Marketing Course.
TESTIMONIALS
What People Say
I can’t thank Daniel enough for the help he gave me in learning how to upgrade my website, learning about SEO and making it easier to reach clients. I highly recommend them!
Priscilla Kiessig
Google Review
Me and my wife are planning on starting our own small business. We took Daniel’s “How to Market Your Business Online” webinar and were extremely happy with the information he provided. He answered all our questions, which has helped us identify where we should focus our efforts when marketing to our clients and building trust. We can’t wait to put all this information to work for us!
Daniel Irby
Google Review
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